![]() ![]() How does purple shampoo work on brown hair? For this reason, if your hair tone is too dark, it won’t make it any brighter. So it can’t darken your hair or make it any lighter. It’s important to note that the pigment in purple shampoo isn’t a lightener or hair dye but a gentle toner that works overtime. Purple shampoo can help neutralize yellow, orange, and brassy tones in hair that is blonde, platinum, silver, pastel, beige, gray, as well as brown hair. But why purple pigment? Well purple falls directly opposite yellow on the color wheel, which means purple pigment can offset or neutralize yellow tones. ![]() A purple toning shampoo deposits pigment into your strands every time you wash, adjusting your hair’s tone so that it stays as close to the desired pigment as possible. Purple shampoo acts like a toner to neutralize unwanted brassy tones on lighter hair. So, if you have lightened blonde or brown hair, what should you look for in a purple shampoo? We’re breaking down everything you need to know about adding a purple shampoo to your hair care routine ahead. But using purple shampoo on color-treated brassy tones color-corrects your hair’s hue, restoring it to a neutral brightness with cooler tones. Everything from natural fading to UV rays, pollution, chlorine and mineral impurities in the water can contribute to brassiness. Brassiness refers to those unwanted yellow tones that emerge in hair that’s been lightened. And it works on both blonde and brown hair. ![]() Purple shampoo keeps your lightened hair vibrant longer by neutralizing brassiness. ![]() If you lighten your hair, even in the form of highlights, preserving the life of your color in between salon visits should be a priority. When it comes to getting rid of brassiness, purple shampoo is the most valuable hair product in your routine. ![]()
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